Inspired by high-end automotive and fashion brands, Rolls-Royce, Jo Malone, Belstaff etc...
Simplified S embodying the Union Jack becomes symbol for the group.
Simple, strong and luxurious, this logo utilises an essential relationship to metallic, Gold and Silver, to portray the opulence of the groups and ascertaining their place at the top end of the Sterling family.
Gold resembles a vehicle within the group that has received a full conversion. A complete car built and sold as stock or a vehicle that has received an interior and exterior conversion.
Silver resembles a vehicle within the range that has received a conversion, exterior / interior, or a set of wheel and tyres.